Founded by Alison Twigg, Aureum London grew from a desire to bring balance to a life once defined by the fast pace of London’s corporate world. After years in demanding commercial roles, Alison developed a deep appreciation for the need to pause; to slow the rhythm of life and rediscover stillness.

Driven by a lifelong love of scent and beautiful interiors, she envisioned something slower and more meaningful: a way to create beauty, calm, and connection through fragrance and design.

Aureum London is the expression of that vision. It’s a reminder that even in a fast-moving world, there is quiet power in presence, a golden kind of luxury in taking time to breathe, and to appreciate ‘Now’.